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Approaches To Audiences

RRP $436.99

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Ever since Joseph Goebbels commissioned studies of mass media audiences, the behavior of audiences has been of consuming interest to politicians, practitioners, and academics alike. This book offers a comprehensive survey of contemporary academic audience research along with a brief account of its history and development. Looking at such major themes as social influences, public opinion, individual impacts and uses, children and young people, cultures of class and nation, and families and households, the book presents a group of key studies on a relevant topic, followed by a specially commissioned critical analysis written by a top expert in the field.


Measurement Of Audition And Vision In The First Year Of Postnatal Life

RRP $427.99

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This volume is based upon a conference which brought together a group of leading developmental researchers to assess state-of-the-art methodology for measuring audition and vision during the first year of life. The volume is primarily aimed at providing an overview of current methods used to assess hearing and vision. Both behavioral and physiological approaches are examined in detail with a view toward providing the reader with a critical undertanding of the methods, including their strengths and weaknesses. It is essential reading for those interested in the development of sensory systems.


Management Auditing As A Regulatory Tool

RRP $256.99

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This important new book explains how to use management auditing to determine the efficiency of public utility management systems. The first book to concentrate on such areas as evaluation criteria and audits of operations and personnel, Management Auditing as a Regulatory Tool identifies problems in the auditing process and recommends strategies for improving it. It is an essential guideline for public utility management, auditors, and consulting organizations. The book focuses on nine management audits of major New York state organizations.



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